{"id":2547,"date":"2026-04-15T00:30:00","date_gmt":"2026-04-14T22:30:00","guid":{"rendered":"https:\/\/rufinostudio.com\/?p=2547"},"modified":"2026-05-17T15:35:38","modified_gmt":"2026-05-17T13:35:38","slug":"pourquoi-investir-dans-une-video-dentreprise-en-2026","status":"publish","type":"post","link":"https:\/\/rufinostudio.com\/es\/pourquoi-investir-dans-une-video-dentreprise-en-2026\/","title":{"rendered":"Pourquoi investir dans une vid\u00e9o d&rsquo;entreprise en 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En 2026, la vid\u00e9o n&rsquo;est plus un luxe pour les entreprises \u2014 c&rsquo;est une n\u00e9cessit\u00e9. Les chiffres parlent d&rsquo;eux-m\u00eames : les contenus vid\u00e9o g\u00e9n\u00e8rent 1200% plus de partages que le texte et les images combin\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La vid\u00e9o humanise votre marque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos clients veulent voir les visages derri\u00e8re l&rsquo;entreprise. Une interview du dirigeant, un portrait d&rsquo;\u00e9quipe film\u00e9, une visite de vos locaux \u2014 ces contenus cr\u00e9ent de la confiance instantan\u00e9ment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le ROI mesurable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une vid\u00e9o de pr\u00e9sentation sur votre page d&rsquo;accueil augmente le taux de conversion de 80% en moyenne. Sur LinkedIn, les posts vid\u00e9o obtiennent 5 fois plus d&rsquo;engagement. Ce n&rsquo;est pas un co\u00fbt, c&rsquo;est un investissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formats courts pour les r\u00e9seaux sociaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reels Instagram, TikTok, Shorts YouTube \u2014 le format court domine. Chez Rufino Studio, nous produisons des vid\u00e9os de 60 secondes optimis\u00e9es pour chaque plateforme, pr\u00eates \u00e0 \u00eatre publi\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qu&rsquo;inclut notre offre entreprise<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vid\u00e9o courte format r\u00e9seaux (60s)<\/li>\n<li>Interview film\u00e9e du dirigeant ou d&rsquo;un expert<\/li>\n<li>Portraits photo professionnels de l&rsquo;\u00e9quipe<\/li>\n<li>Entrega en 10 d\u00edas laborables<\/li>\n<li>Formats optimis\u00e9s pour web, r\u00e9seaux et print<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"\/es\/reserver\/\">Demander un devis vid\u00e9o entreprise \u2192<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Chiffres, tendances et ROI : l&rsquo;impact de la vid\u00e9o sur votre communication.<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2547","post","type-post","status-publish","format-standard","hentry","category-photo-video-entreprise"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/posts\/2547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/comments?post=2547"}],"version-history":[{"count":1,"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/posts\/2547\/revisions"}],"predecessor-version":[{"id":2553,"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/posts\/2547\/revisions\/2553"}],"wp:attachment":[{"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/media?parent=2547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/categories?post=2547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rufinostudio.com\/es\/wp-json\/wp\/v2\/tags?post=2547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}